Bupa Groundwalk Campaign

Bupa / Shine Communications
HD MP4 H264


Bupa were attempting to break the Guinness World Record for the fastest moonwalk over 20 metres to promote the launch of their GroundWalk app, and encourage people to be more active through walking.  They wanted coverage of the attempt and the creation of a short, snappy video that highlighted the activity.

Our approach

With only 2 hours to capture all of the action, interviews and the world record attempt itself, we had to be really efficient.  We used a stripped back video production crew so that we were as fast and agile as possible, whilst still getting great shots.  The edit was also turned around in 24 hours.