This is a question that we get asked all of the time, and really, there is no set answer. Every client, and every project is different and we’ll always craft a production with a client’s specific needs and budget in mind.
Just like building a company website, there are many, many different elements that go into making a corporate video and of course, as you add more elements, the costs increase.
Many companies nowadays are seeing the huge advantage of making an online video but are unsure where to start, and also wondering how far their budget will stretch.
So, what should you be budgeting for your online promotional video, or corporate video?
What it boils down to is what you need your video to do for you and how important premium quality is for you. You can, of course make a video very cheaply, much like building your own website – there will always be a place for this sort of content.
We produce our videos with TV quality in mind. Even though we are primarily producing for online use, we want our videos to hold up on any screen – be that TV, cinema, tablet or phone. It is our firm belief that if quality is sacrificed, it might tarnish your brand and completely defeat the point of making a video in the first place. The internet is increasingly becoming the place to watch TV content, and your audience is watching content on all sorts of screens. They are used to premium TV content; anything less will look inferior. All of our camera operators have TV production experience and most still work in television. We only use the highest quality HD equipment that produces superior images.
If you want your online video to be creative, original and feel premium then you will need a production company with great ideas, first rate crew, and top notch production equipment. In the production industry, when great equipment and amazing people come together and create something that looks really high end, it is known as the Production Value. The higher the production value, the more premium your video feels to your audience and in turn the more premium your brand feels.
To achieve this premium quality, and end up with something that feels premium, a good gauge for minimum spend would be £3,000 – £6,000 for a shorter, more straight forward video, all the way up to £12,000 – £30,000 for a full video campaign. The huge variations in price come from adding more elements like multiple cameras, sets, actors, scriptwriting, camera jibs & tracks, studios and graphics. They all contribute to production value and of course the price. The more days it takes to produce your video also quite obviously increases the price.
On the flip-side, we would never suggest that the more money you throw at a production, the better it is. Sometimes all you need is a fantastic idea that is really simple but truly memorable. That is why we put a great deal of time into the pre-production phase. To make the best videos, we spend a great deal of time listening, and then a great deal of time thinking and coming up with amazing ideas to make sure you get the best return on investment for your online video.
Curly Productions are a video production company based in Liverpool, specialising in the production of premium online video content.