Who wants to read what you’ve been doing everyday? We want to see it. Scroll down for Curly’s tips on how to use new social network Vine.
The growth of multi-platform surfing and browsing has seen a proliferation of video sites. YouTube, Vimeo and Pixorial; they’re all about video-sharing and showcasing your work in image rather than text.
Now the latest platform has launched and it looks set to be a game changer. Owned by Twitter, Vine allows you to create six second videos as an embedded clip within tweets. The video loops endlessly and you’re able to include audio. You don’t need to include one steady shot: Instead you can shoot a microfilm from a variety of different angles using the nifty editing button.
Short, snappy videos sharing a moment online are nothing new, Gifs have been doing them for years. What Vine does though is use quality shots and relies on creativity. As Twitter relies on brevity and clarity to make a point in 140 characters, so Vine means you have to make the most out of your shots to clearly illustrate what you’re doing.
Making brands think visually, rather than just through text, is an important part of video production. It’s about keeping the viewer engaged and enthused (although if your attention wavers in under six seconds perhaps your worries are bigger than whether you need a video for your brand or not). Vine will raise the profile of video and encourage companies to think about how they could showcase their work in moving image, rather than just stills. The timeframe is so tight you’ll have to get to the point quickly and effectively.
Inevitably the debate will hint that a social network like Vine will make video producers redundant. Yes, because Twitter has made copywriters obsolete. There will be some who think they can do it themselves. There will be others who will see the potential of the video and decide they want a piece of the action (no pun intended).
So here’s Curly’s guide if you want to try out Vine and explore making your own short film;
*Like all social networks have a browse and watch other people’s micro videos before you film your own, that way you’ll have a better idea of how you can use Vine to promote yourself and what’s proving popular.
*Know what you want to record. Short, sharp and clear messages are really important with a six second film. Pick an element of your business or part of your day to day routine.
*Use the editing tool to record from different angles but make sure it has a coherent structure and makes sense to the viewer watching it.
*Be creative. Exploring the editing tool means you can try stop-motion animation or play with audio and music. Be careful of background noise though if you’re editing shots. Early users say jump shots with music or clattering in the background can be jarring on playback.
*Cross-promote. You can share your Vine video on Tumblr and Twitter. But there are glitches with it’s relationship with Facebook. The app is only on iOS at the moment but anyone with a Twitter account will be able to watch your videos.
A corporate video is typically a video commissioned for use by a company, corporation or organisation, usually not intended for television broadcast.
Here at Curly Productions, we don’t particularly like the term “corporate video” since it conjures up negative images of the horrendous training video that David Brent forces his team to watch in The Office.
Whilst we are commissioned by corporations and companies to make videos, we do something quite different. We pride ourselves on creating the broadcast quality videos that could take any shape or form, but are always creative. We want your audience – whether that is your customers or your staff, to remember the video and to share it with their friends or colleagues.
There is a huge variation in what form a corporate video might take. A corporate video could be used for many purposes but mainly they are produced for promotional purposes, sales or training. They’re also produced for a variety of screens – mobile, tablet, PC, Mac and television. Also, budgets can vary significantly, from a straightforward piece to camera from a company CEO, to an all singing all dancing advert with a 10 man crew, set builders and actors.
A typical full service production has the following stages:
Pre-Production – The bit where we listen, research and prepare for the Production. This could involve scripting and storyboarding.
Production – The shooting phase, either on location or in a studio.
Post-Production – The edit, or the bit where we put everything we shot together into a beautiful and memorable package combining music, graphics and footage.
We work with a huge variety of clients on many different types of Corporate Video. You can see some of our work in our showreel below:
Curly Productions are a Video Production company based in Liverpool, specialising in online and corporate video production.
Curly Productions has completed work on an “about us” video for global charity Concern Universal – an international development organisation tackling poverty from the grassroots.
The film was developed as part of Concern Universal’s Water is Life fundraising campaign as a way to introduce who Concern Universal are and what they do. The film was premiered at a House of Lords reception as part of the Water is Life launch, which was fronted by Olympic Rower Katherine Grainger.
The Water is Life public campaign officially launched on 21st October and the video is featured on both the Concern Universal homepage and the Water is Life campaign page. It will help encourage people to donate to help raise enough money to replace Concern Universal’s old, inefficient drilling rig to bring safe, clean water to over 25,000 people every year in Malawi. Since Concern Universal started work in Malawi, they have drilled 3000 new boreholes and brought clean, safe drinking water to over 750,000 people.
Christian Hughes, Managing Director of Curly Productions says:
“The main challenge for us, was to condense the huge breadth of charitable work that Concern Universal do around the world into a 2 minute ‘about us’ video. We were able to take their messages and strip everything back to its simplest form to highlight what is different about Concern Universal – namely that they tackle poverty from a grassroots level. The work that Concern Universal do every day is truly inspiring, and it was an honor to work with them to promote their cause.”
Curly Productions worked with Concern Universal to create the concept and script, film the footage in Malawi, create the graphics and produce the final edit.
Alexandra Sherry, PR and Communications Co-ordinator at Concern Universal said:
“When the film was shared with the whole organisation, it was a rare moment when every single department was impressed! The Programmes team liked the way our work was represented, the Fundraising and Communications teams were happy to have such easy messages to explain our complex approach, and everyone else was emotional about seeing our work communicated in such an inspirational way.
Curly Productions managed to refine our complicated messages and communicate our expansive work in just two minutes. The beautiful footage shot on location was used to great effect, with fantastic editing and sympathetic, relevant animation. The film has helped us develop how we market ourselves and the messages we use.
Concern Universal is so proud of its new film and can’t wait to share it with everyone.”