Posts Tagged ‘Video Production’

Filming with Be One Percent in Malawi

behind scenes

Hello, Christian here.

I’ve just got back from a self-funded trip to Malawi with charity, Be One Percent – my head is still spinning from what we saw out there.  The trip was rewarding yet humbling, we saw lots of happiness but also great sadness and hardship.

Be One Percent are a collective of individuals who give 1% of their income every month to help the world’s poorest people.

We went to Malawi as quite a motley crew.  We were Steve Pilgrim – Co-Founder and drummer to Paul Weller, Matt Johnson – Co-Founder and CEO of Mando Group, Ben Waldron – Be One Percent website creator and Creative Director at Igoo, Chris Norman – Photographer and Owner of Oomoo Coffee shops, along with myself who was tasked with filmmaking duties.

I went equipped with a backpack stuffed with a Canon 5D along with 3 lenses, audio recording equipment, lightweight tripod.  At Curly we are used to working with a minimum of a 3 man crew, so this was going to take a little bit of getting used to!

Once out in the country, we visited a huge range of projects that Be One Percent supports or is looking to support.  We visited:

  • an irrigation system that helps a village farm their crops 3 times a year as opposed to just once
  • Several villages that now have water bore holes installed, meaning villagers have access to fresh & clean water.
  • Micro Finance initiatives that allow villagers to lend and borrow money to increase savings.
  • A stove project that teaches villagers how to build clay stoves themselves, which are much more efficient than cooking over an open fire, saving firewood and reducing accidents.
  • School feeding programmes with Mary’s Meals.  They are able to feed a child a school lunch every school day for just £7.00 per year – incredible.  This means children actually want to go to school as this may be the only guaranteed meal they get in the day, meaning they get a decent education.

IMG_3837

I was blown away by the friendliness of the Malawian people, and the welcome that we got in each and every village that we visited.  The people and children of many of the villages that we visited literally have nothing except each other.  An empty water bottle was a prized possession for many children, yet they all had a huge grin on their faces for us.  Talk about putting things into perspective.

Over the next few weeks we will be posting a series of videos filmed at these projects.  If you would like to find out more about Be One Percent, please visit http://www.beonepercent.org.uk

Photographs courtesy of Chris Norman.

Charity celebrates its 2nd birthday by showing what the smallest amount can do

13A

Curly Productions joins the Liverpool founders of Be One Percent campaign to celebrate their second birthday with a visit to see the projects and communities their donations have paid for in Malawi. 

Two years ago a simple idea was devised in Liverpool. Anyone can tell you there is a vast difference between the poorest and the richest in the world: Few can think of a way to make the world a little fairer, as much as they would want to. Be One Percent was established with the promise of donating 1% of your income to help eradicate poverty.

In its first month eight people raised £166 which paid for malaria treatments for 332 people.

In the following 11 months Be One Percent has funded projects supplying clean water for whole villages, donating 1000′s of vaccinations, planting entire forests, buying malaria nets, school books, school meals and footballs. Be One Percents network of givers now raises £3000 a month for great projects around the world.

Be One Percent teamTo mark the first anniversary of the charity, a team are flying out to Malawi to visit two projects supported by their donations; Mary’s Meals (made famous by the young Scottish schoolgirl who began a blog highlighting school dinners and now supports projects in Africa) and Concern Universal.  The team consists of a musician, an entrepreneur, a filmmaker, a photographer and a designer.  In this trip they will be going into rural Malawi to see water and sanitation projects, school feeding programmes, Seed-banks and Microfinance initiatives.  If you think you could afford to donate 1% you can join a small group of people who are changing the world every month by being 1%.

Christian Hughes, Managing Director of Curly Productions is going on the trip with stripped back camera equipment:

“When I was asked by the Be One Percent team if I would like to go on the trip to make some films to highlight the work that Be One Percent is doing in Malawi, I jumped at the chance.  Curly Productions has always had the ethos that as a business we should always try to use our skills to contribute to the wider global community, and this was the perfect opportunity.  Usually working on much larger productions, I don’t normally get the chance to get hands on and shoot documentary style myself – so going with a backpack filled with a Canon 5D and a few lenses really excites me.  Its film making in a raw but very pure form.”

Be One Percent will be posting a series of videos after the trip made by Curly Productions.

To follow the trip from 22nd February visit www.beonepercent.org.uk or follow us on Twitter @Beonepercent

 

Is your brand ready for its close up?

Who wants to read what you’ve been doing everyday? We want to see it. Scroll down for Curly’s tips on how to use new social network Vine.

The growth of multi-platform surfing and browsing has seen a proliferation of video sites. YouTube, Vimeo and Pixorial; they’re all about video-sharing and showcasing your work in image rather than text.

Now the latest platform has launched and it looks set to be a game changer. Owned by Twitter, Vine allows you to create six second videos as an embedded clip within tweets. The video loops endlessly and you’re able to include audio. You don’t need to include one steady shot: Instead you can shoot a microfilm from a variety of different angles using the nifty editing button.

View our first attempts at a Vine video here:

Darth Vadar Attacks!

Baltic Creative in 6 Seconds

Short, snappy videos sharing a moment online are nothing new, Gifs have been doing them for years. What Vine does though is use quality shots and relies on creativity. As Twitter relies on brevity and clarity to make a point in 140 characters, so Vine means you have to make the most out of your shots to clearly illustrate what you’re doing.

Making brands think visually, rather than just through text, is an important part of video production. It’s about keeping the viewer engaged and enthused (although if your attention wavers in under six seconds perhaps your worries are bigger than whether you need a video for your brand or not). Vine will raise the profile of video and encourage companies to think about how they could showcase their work in moving image, rather than just stills. The timeframe is so tight you’ll have to get to the point quickly and effectively.

Inevitably the debate will hint that a social network like Vine will make video producers redundant. Yes, because Twitter has made copywriters obsolete. There will be some who think they can do it themselves. There will be others who will see the potential of the video and decide they want a piece of the action (no pun intended).

So here’s Curly’s guide if you want to try out Vine and explore making your own short film;

*Like all social networks have a browse and watch other people’s micro videos before you film your own, that way you’ll have a better idea of how you can use Vine to promote yourself and what’s proving popular.

*Know what you want to record. Short, sharp and clear messages are really important with a six second film. Pick an element of your business or part of your day to day routine.

*Use the editing tool to record from different angles but make sure it has a coherent structure and makes sense to the viewer watching it.

*Be creative. Exploring the editing tool means you can try stop-motion animation or play with audio and music. Be careful of background noise though if you’re editing shots. Early users say jump shots with music or clattering in the background can be jarring on playback.

*Cross-promote. You can share your Vine video on Tumblr and Twitter. But there are glitches with it’s relationship with Facebook. The app is only on iOS at the moment but anyone with a Twitter account will be able to watch your videos.

Happy Vining!!