Volvo V60 Plug-in Hybrid

Client
Shine Communications / Volvo
Format
H.264 MP4 HD - Shot on Canon C300
Duration
2:27

Brief

As part of their global launch of the new V60 Plug-in Hybrid, Volvo were unveiling the car at Goodwood Festival of Speed.  This activity consisted of three elements that all needed to be included in the final edit - Consumer test drives, the Volvo pop up stand, and consumer engagement with the car.

Our approach

Using 3 crews we were able to guarantee we would cover every aspect of Volvo’s presence at Goodwood.  We were able to monitor the test drive area, the Volvo stand, whilst also getting scene setting shots of Goodwood itself.  Getting interviews with key people was a priority and shooting on the new Canon C300 meant the shots looked stunning.  Our main aim was to get across the key benefits of the car as a hybrid electric vehicle, whilst showing it in the best possible light.