Pride of Merseyside awards

Client
Trinity Mirror
Format
HD H.264 MP4
Duration
02:14

Brief

We were approached by Trinity Mirror to create a rousing opening video to their 2014 Pride of Merseyside Awards that made people proud of where they lived.

Our approach

We decided to let the real people of Liverpool tell the story, using a series of vox pops filmed on the streets of Liverpool asking the simple question “why do you love living in Liverpool?”  The result is an inspirational video for the people of Merseyside that has been shared over 10,000 times.