Lidl & Red Tractor

Client

Lidl

Format

HD H.264 MP4

Duration

4:18

Brief

Lidl approached us to film the judging session for what was the culmination of their Red Tractor competition.  Lidl facebook followers were encouraged to send in recipes made exclusively using Red Tractor ingredients.

Our approach

We shot the video in the Good Housekeeping kitchens, with judges Nick Nairn and Lesley Waters.  We shot a montage for the beginning featuring vibrant tracking shots of the food being prepared whilst focussing on the judging session for the second half of the video.