Is your brand ready for its close up?
Who wants to read what you’ve been doing everyday? We want to see it. Scroll down for Curly’s tips on how to use new social network Vine.
The growth of multi-platform surfing and browsing has seen a proliferation of video sites. YouTube, Vimeo and Pixorial; they’re all about video-sharing and showcasing your work in image rather than text.
Now the latest platform has launched and it looks set to be a game changer. Owned by Twitter, Vine allows you to create six second videos as an embedded clip within tweets. The video loops endlessly and you’re able to include audio. You don’t need to include one steady shot: Instead you can shoot a microfilm from a variety of different angles using the nifty editing button.
View our first attempts at a Vine video here:
Short, snappy videos sharing a moment online are nothing new, Gifs have been doing them for years. What Vine does though is use quality shots and relies on creativity. As Twitter relies on brevity and clarity to make a point in 140 characters, so Vine means you have to make the most out of your shots to clearly illustrate what you’re doing.
Making brands think visually, rather than just through text, is an important part of video production. It’s about keeping the viewer engaged and enthused (although if your attention wavers in under six seconds perhaps your worries are bigger than whether you need a video for your brand or not). Vine will raise the profile of video and encourage companies to think about how they could showcase their work in moving image, rather than just stills. The timeframe is so tight you’ll have to get to the point quickly and effectively.
Inevitably the debate will hint that a social network like Vine will make video producers redundant. Yes, because Twitter has made copywriters obsolete. There will be some who think they can do it themselves. There will be others who will see the potential of the video and decide they want a piece of the action (no pun intended).
So here’s Curly’s guide if you want to try out Vine and explore making your own short film;
*Like all social networks have a browse and watch other people’s micro videos before you film your own, that way you’ll have a better idea of how you can use Vine to promote yourself and what’s proving popular.
*Know what you want to record. Short, sharp and clear messages are really important with a six second film. Pick an element of your business or part of your day to day routine.
*Use the editing tool to record from different angles but make sure it has a coherent structure and makes sense to the viewer watching it.
*Be creative. Exploring the editing tool means you can try stop-motion animation or play with audio and music. Be careful of background noise though if you’re editing shots. Early users say jump shots with music or clattering in the background can be jarring on playback.
*Cross-promote. You can share your Vine video on Tumblr and Twitter. But there are glitches with it’s relationship with Facebook. The app is only on iOS at the moment but anyone with a Twitter account will be able to watch your videos.