How to optimise your content for a corporate video
Here at Curly Productions, we love coming up with new ideas, scripts and storyboards for our clients, but often a client approaches us simply looking for our Production and Post-Production skills. The client might have an idea in their head of what they want, and what they want to get across but research suggests that the average user attention span is 60 seconds. So how do you prepare your script/concept ready for filming and editing?
1) Research and find several online videos that you like for inspiration.
2) Less is more. Condense your content and pair it down to your absolute key messages. Try bullet pointing. The video is there to grab your viewers attention, get them interested in your brand – an in a nutshell approach. If they want to know more, they can read further on your website.
3) Tell a story. There needs to be a clear beginning, middle and an end.
4) If you are using graphics, try and replace text with symbols and animation to spice things up a bit.
5) Drop off rates can be quite high, so make sure you put your most important messages at the beginning, and try to start with a bang.
6) Try storyboarding. You might not be Rolf Harris, but anyone can draw something that clarifies their point. Not only that, but it will help you get your head around the narrative.
At Curly Productions, we always put your audience first and target your video specifically for them. If you have an idea that you’d love to develop, please get in touch.