What are Explainer Videos?

An explainer video, is very simply, a video which explains to your audience about your product, service or any subject of your choice in an easily digestible form.

We’ve all tried to explain things to a friend and struggled to conceptualise exactly what that thing is, whilst your friend stares at you dumbfounded.  Well, think about this on a much larger scale – as a business, how do you explain a complex product or service offering to a potentially huge audience online?

The answer is explainer videos.  The most popular explainer videos are those that are able to break down even the most complex of topics into a simplified script that uses clear and concise language and avoids jargon.  This script is then usually turned into short, animated video with the main aim of helping the audience understand that subject.  Think of an explainer video as the animated version of an infographic.

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A good explainer video will help you bridge the gap between your product and the end user – making you instantly more approachable and straight talking.  If a customer is confused by your product or service, they’ll go elsewhere.

We recently created an explainer video for successful Liverpool based digital agency Mando Group, about their ongoing working relationship with United Utilities.  Mando Group wanted to convey to the audience their 5 year history with United Utilities, how they have helped them, and the technology they have implemented.  We were able to take their brief, and strip it down into its simplest terms into a storyboard so that the viewer wouldn’t be baffled by complex tech jargon.  We then created designs that were easy on the eye, and helped to convey the messages in the script.  Finally the animation was assembled and edited to music.

You can watch the completed explainer video here:

We also produced an explainer video for property maintenance company Pulse.

If you’d like to talk to us about your explainer video then please contact us.