Concern Universal’s Water is Life Campaign enlists the help of Curly Productions

Concern 2Curly Productions has completed work on an “about us” video for global charity Concern Universal – an international development organisation tackling poverty from the grassroots.

The film was developed as part of Concern Universal’s Water is Life fundraising campaign as a way to introduce who Concern Universal are and what they do.  The film was premiered at a House of Lords reception as part of the Water is Life launch, which was fronted by Olympic Rower Katherine Grainger.

The Water is Life public campaign officially launched on 21st October and the video is featured on both the Concern Universal homepage and the Water is Life campaign page.  It will help encourage people to donate to help raise enough money to replace Concern Universal’s old, inefficient drilling rig to bring safe, clean water to over 25,000 people every year in Malawi.  Since Concern Universal started work in Malawi, they have drilled 3000 new boreholes and brought clean, safe drinking water to over 750,000 people.

Christian Hughes, Managing Director of Curly Productions says:

“The main challenge for us, was to condense the huge breadth of charitable work that Concern Universal do around the world into a 2 minute ‘about us’ video.  We were able to take their messages and strip everything back to its simplest form to highlight what is different about Concern Universal – namely that they tackle poverty from a grassroots level.  The work that Concern Universal do every day is truly inspiring, and it was an honor to work with them to promote their cause.”

Curly Productions worked with Concern Universal to create the concept and script, film the footage in Malawi, create the graphics and produce the final edit.

Alexandra Sherry, PR and Communications Co-ordinator at Concern Universal said:

“When the film was shared with the whole organisation, it was a rare moment when every single department was impressed!  The Programmes team liked the way our work was represented, the Fundraising and Communications teams were happy to have such easy messages to explain our complex approach, and everyone else was emotional about seeing our work communicated in such an inspirational way.

Curly Productions managed to refine our complicated messages and communicate our expansive work in just two minutes.  The beautiful footage shot on location was used to great effect, with fantastic editing and sympathetic, relevant animation.  The film has helped us develop how we market ourselves and the messages we use.

Concern Universal is so proud of its new film and can’t wait to share it with everyone.”

You can view the video here

Curly Productions is a corporate video production company based in Liverpool.