Archive for the ‘Marketing’ Category

Concern Universal’s Water is Life Campaign enlists the help of Curly Productions

Concern 2Curly Productions has completed work on an “about us” video for global charity Concern Universal – an international development organisation tackling poverty from the grassroots.

The film was developed as part of Concern Universal’s Water is Life fundraising campaign as a way to introduce who Concern Universal are and what they do.  The film was premiered at a House of Lords reception as part of the Water is Life launch, which was fronted by Olympic Rower Katherine Grainger.

The Water is Life public campaign officially launched on 21st October and the video is featured on both the Concern Universal homepage and the Water is Life campaign page.  It will help encourage people to donate to help raise enough money to replace Concern Universal’s old, inefficient drilling rig to bring safe, clean water to over 25,000 people every year in Malawi.  Since Concern Universal started work in Malawi, they have drilled 3000 new boreholes and brought clean, safe drinking water to over 750,000 people.

Christian Hughes, Managing Director of Curly Productions says:

“The main challenge for us, was to condense the huge breadth of charitable work that Concern Universal do around the world into a 2 minute ‘about us’ video.  We were able to take their messages and strip everything back to its simplest form to highlight what is different about Concern Universal – namely that they tackle poverty from a grassroots level.  The work that Concern Universal do every day is truly inspiring, and it was an honor to work with them to promote their cause.”

Curly Productions worked with Concern Universal to create the concept and script, film the footage in Malawi, create the graphics and produce the final edit.

Alexandra Sherry, PR and Communications Co-ordinator at Concern Universal said:

“When the film was shared with the whole organisation, it was a rare moment when every single department was impressed!  The Programmes team liked the way our work was represented, the Fundraising and Communications teams were happy to have such easy messages to explain our complex approach, and everyone else was emotional about seeing our work communicated in such an inspirational way.

Curly Productions managed to refine our complicated messages and communicate our expansive work in just two minutes.  The beautiful footage shot on location was used to great effect, with fantastic editing and sympathetic, relevant animation.  The film has helped us develop how we market ourselves and the messages we use.

Concern Universal is so proud of its new film and can’t wait to share it with everyone.”

You can view the video here

Curly Productions is a corporate video production company based in Liverpool.

How much does it cost to make an online video?

This is a question that we get asked all of the time, and really, there is no set answer.  Every client, and every project is different and we’ll always craft a production with a client’s  specific needs and budget in mind.

Just like building a company website, there are many, many different elements that go into making a corporate video and of course, as you add more elements, the costs increase.

Video Production Company LiverpoolMany companies nowadays are seeing the huge advantage of making an online video but are unsure where to start, and also wondering how far their budget will stretch.

So, what should you be budgeting for your online promotional video, or corporate video?

What it boils down to is what you need your video to do for you and how important premium quality is for you.  You can, of course make a video very cheaply, much like building your own website – there will always be a place for this sort of content.

We produce our videos with TV quality in mind.  Even though we are primarily producing for online use, we want our videos to hold up on any screen – be that TV, cinema, tablet or phone.  It is our firm belief that if quality is sacrificed, it might tarnish your brand and completely defeat the point of making a video in the first place.  The internet is increasingly becoming the place to watch TV content, and your audience is watching content on all sorts of screens.  They are used to premium TV content; anything less will look inferior.  All of our camera operators have TV production experience and most still work in television.  We only use the highest quality HD equipment that produces superior images.

If you want your online video to be creative, original and feel premium then you will need a production company with great ideas, first rate crew, and top notch production equipment.  In the production industry, when great equipment and amazing people come together and create something that looks really high end, it is known as the Production Value.  The higher the production value, the more premium your video feels to your audience and in turn the more premium your brand feels.

Online Video Production

To achieve this premium quality, and end up with something that feels premium, a good gauge for minimum spend would be £3,000 – £6,000 for a shorter, more straight forward video, all the way up to £12,000 – £30,000 for a full video campaign.  The huge variations in price come from adding more elements like multiple cameras, sets, actors, scriptwriting, camera jibs & tracks, studios and graphics.  They all contribute to production value and of course the price.  The more days it takes to produce your video also quite obviously increases the price.

On the flip-side, we would never suggest that the more money you throw at a production, the better it is.  Sometimes all you need is a fantastic idea that is really simple but truly memorable.  That is why we put a great deal of time into the pre-production phase.  To make the best videos, we spend a great deal of time listening, and then a great deal of time thinking and coming up with amazing ideas to make sure you get the best return on investment for your online video.

 

Curly Productions are a video production company based in Liverpool, specialising in the production of premium online video content.

Adobe Creative Cloud – A new way for creative industries to work (and pay!)

Creative-Cloud-Adobe1No matter what your job, if you are in the creative industry, you’ll almost certainly have used one piece of Adobe’s powerful Creative Suite.  For us in the production industry, Adobe Premiere Pro, After Effects, Illustrator, Photoshop and Encore have been invaluable tools.  They are the amazing products that help turn our wildest ideas into reality, and help us craft awesome videos for our clients.

It used to be that we would invest heavily in the software up front, purchasing each new version as they came out and then receiving the big box containing all of the different discs to install the software on our systems.

However, in May 2012, Adobe announced a new way of using and paying for their software called Creative Cloud.  It has moved from an outright software purchase model to a subscription based model, where consumers can pay a monthly subscription fee to access Adobe’s entire suite of apps.

adobe-creative-cloudIn many parts of the creative sector there has been an outcry at this new service.  Over 5,000 of Adobe’s customers signed a petition at change.org calling on the company to carry on selling the packaged software.

We are finding it gives us greater flexibility when bringing on new members of staff or working collaborating with other editors and creatives.  As part of the package you have access to 20GB of creative cloud space to store your files, and where we only used to have our core suite of apps for video, we can now use any Adobe app of our choosing.  It is actually improving our workflow and we are always up to date with the very latest versions of the software.  We can’t wait until they release Adobe Anywhere, which will allow us to work directly with creatives all over the world on shared projects, in the same edit suite.

Adobe is obviously keen on the subscription model as it will provide regular recurring revenue instead of more infrequent sales when customers upgrade their software.  It is also seen as part of a broader trend towards cloud-based subscription software.  Microsoft have started the shift to cloud based software too, with the release of Office 365.

In the meantime, we’re keen to see where this new era of creative tools takes us, and more than ever, it means we can continually stay ahead of the competition with the latest and greatest tools to put together the most memorable online video content.

Curly Productions are a Video Production company based in Liverpool, specialising in online and corporate video production.