Archive for the ‘Charity’ Category
Curly Productions has completed work on an “about us” video for global charity Concern Universal – an international development organisation tackling poverty from the grassroots.
The film was developed as part of Concern Universal’s Water is Life fundraising campaign as a way to introduce who Concern Universal are and what they do. The film was premiered at a House of Lords reception as part of the Water is Life launch, which was fronted by Olympic Rower Katherine Grainger.
The Water is Life public campaign officially launched on 21st October and the video is featured on both the Concern Universal homepage and the Water is Life campaign page. It will help encourage people to donate to help raise enough money to replace Concern Universal’s old, inefficient drilling rig to bring safe, clean water to over 25,000 people every year in Malawi. Since Concern Universal started work in Malawi, they have drilled 3000 new boreholes and brought clean, safe drinking water to over 750,000 people.
Christian Hughes, Managing Director of Curly Productions says:
“The main challenge for us, was to condense the huge breadth of charitable work that Concern Universal do around the world into a 2 minute ‘about us’ video. We were able to take their messages and strip everything back to its simplest form to highlight what is different about Concern Universal – namely that they tackle poverty from a grassroots level. The work that Concern Universal do every day is truly inspiring, and it was an honor to work with them to promote their cause.”
Curly Productions worked with Concern Universal to create the concept and script, film the footage in Malawi, create the graphics and produce the final edit.
Alexandra Sherry, PR and Communications Co-ordinator at Concern Universal said:
“When the film was shared with the whole organisation, it was a rare moment when every single department was impressed! The Programmes team liked the way our work was represented, the Fundraising and Communications teams were happy to have such easy messages to explain our complex approach, and everyone else was emotional about seeing our work communicated in such an inspirational way.
Curly Productions managed to refine our complicated messages and communicate our expansive work in just two minutes. The beautiful footage shot on location was used to great effect, with fantastic editing and sympathetic, relevant animation. The film has helped us develop how we market ourselves and the messages we use.
Concern Universal is so proud of its new film and can’t wait to share it with everyone.”
You can view the video here
Curly Productions is a corporate video production company based in Liverpool.
Hello, Christian here.
I’ve just got back from a self-funded trip to Malawi with charity, Be One Percent – my head is still spinning from what we saw out there. The trip was rewarding yet humbling, we saw lots of happiness but also great sadness and hardship.
Be One Percent are a collective of individuals who give 1% of their income every month to help the world’s poorest people.
We went to Malawi as quite a motley crew. We were Steve Pilgrim – Co-Founder and drummer to Paul Weller, Matt Johnson – Co-Founder and CEO of Mando Group, Ben Waldron – Be One Percent website creator and Creative Director at Igoo, Chris Norman – Photographer and Owner of Oomoo Coffee shops, along with myself who was tasked with filmmaking duties.
I went equipped with a backpack stuffed with a Canon 5D along with 3 lenses, audio recording equipment, lightweight tripod. At Curly we are used to working with a minimum of a 3 man crew, so this was going to take a little bit of getting used to!
Once out in the country, we visited a huge range of projects that Be One Percent supports or is looking to support. We visited:
- an irrigation system that helps a village farm their crops 3 times a year as opposed to just once
- Several villages that now have water bore holes installed, meaning villagers have access to fresh & clean water.
- Micro Finance initiatives that allow villagers to lend and borrow money to increase savings.
- A stove project that teaches villagers how to build clay stoves themselves, which are much more efficient than cooking over an open fire, saving firewood and reducing accidents.
- School feeding programmes with Mary’s Meals. They are able to feed a child a school lunch every school day for just £7.00 per year – incredible. This means children actually want to go to school as this may be the only guaranteed meal they get in the day, meaning they get a decent education.
I was blown away by the friendliness of the Malawian people, and the welcome that we got in each and every village that we visited. The people and children of many of the villages that we visited literally have nothing except each other. An empty water bottle was a prized possession for many children, yet they all had a huge grin on their faces for us. Talk about putting things into perspective.
Over the next few weeks we will be posting a series of videos filmed at these projects. If you would like to find out more about Be One Percent, please visit http://www.beonepercent.org.uk
Photographs courtesy of Chris Norman.
Curly Productions joins the Liverpool founders of Be One Percent campaign to celebrate their second birthday with a visit to see the projects and communities their donations have paid for in Malawi.
Two years ago a simple idea was devised in Liverpool. Anyone can tell you there is a vast difference between the poorest and the richest in the world: Few can think of a way to make the world a little fairer, as much as they would want to. Be One Percent was established with the promise of donating 1% of your income to help eradicate poverty.
In its first month eight people raised £166 which paid for malaria treatments for 332 people.
In the following 11 months Be One Percent has funded projects supplying clean water for whole villages, donating 1000′s of vaccinations, planting entire forests, buying malaria nets, school books, school meals and footballs. Be One Percents network of givers now raises £3000 a month for great projects around the world.
To mark the first anniversary of the charity, a team are flying out to Malawi to visit two projects supported by their donations; Mary’s Meals (made famous by the young Scottish schoolgirl who began a blog highlighting school dinners and now supports projects in Africa) and Concern Universal. The team consists of a musician, an entrepreneur, a filmmaker, a photographer and a designer. In this trip they will be going into rural Malawi to see water and sanitation projects, school feeding programmes, Seed-banks and Microfinance initiatives. If you think you could afford to donate 1% you can join a small group of people who are changing the world every month by being 1%.
Christian Hughes, Managing Director of Curly Productions is going on the trip with stripped back camera equipment:
“When I was asked by the Be One Percent team if I would like to go on the trip to make some films to highlight the work that Be One Percent is doing in Malawi, I jumped at the chance. Curly Productions has always had the ethos that as a business we should always try to use our skills to contribute to the wider global community, and this was the perfect opportunity. Usually working on much larger productions, I don’t normally get the chance to get hands on and shoot documentary style myself – so going with a backpack filled with a Canon 5D and a few lenses really excites me. Its film making in a raw but very pure form.”
Be One Percent will be posting a series of videos after the trip made by Curly Productions.
To follow the trip from 22nd February visit www.beonepercent.org.uk or follow us on Twitter @Beonepercent