What are Explainer Videos?

An explainer video, is very simply, a video which explains to your audience about your product, service or any subject of your choice in an easily digestible form.

We’ve all tried to explain things to a friend and struggled to conceptualise exactly what that thing is, whilst your friend stares at you dumbfounded.  Well, think about this on a much larger scale – as a business, how do you explain a complex product or service offering to a potentially huge audience online?

The answer is explainer videos.  The most popular explainer videos are those that are able to break down even the most complex of topics into a simplified script that uses clear and concise language and avoids jargon.  This script is then usually turned into short, animated video with the main aim of helping the audience understand that subject.  Think of an explainer video as the animated version of an infographic.

OUR_WORK_WITH_UNITIED_UTILITIES_IN_VIDEO

A good explainer video will help you bridge the gap between your product and the end user – making you instantly more approachable and straight talking.  If a customer is confused by your product or service, they’ll go elsewhere.

We recently created an explainer video for successful Liverpool based digital agency Mando Group, about their ongoing working relationship with United Utilities.  Mando Group wanted to convey to the audience their 5 year history with United Utilities, how they have helped them, and the technology they have implemented.  We were able to take their brief, and strip it down into its simplest terms into a storyboard so that the viewer wouldn’t be baffled by complex tech jargon.  We then created designs that were easy on the eye, and helped to convey the messages in the script.  Finally the animation was assembled and edited to music.

You can watch the completed explainer video here:

We also produced an explainer video for property maintenance company Pulse.

If you’d like to talk to us about your explainer video then please contact us.

 

Curly helps create a bit of magic

Curly Productions recently worked with all round amazing new startup Toddler Fun Learning to create a visually stunning version of Twinkle Twinkle Little Star.

Twinkle Twinkle Little Star

We were determined not to create your average, run of the mill version of this classic children’s lullaby so came up with a sweet story and two fully realised characters.  The story revolves around a little girl called Poppy who can’t get to sleep one night and spends the evening gazing up at a beautiful, bright star in the night.  The star, to Poppy’s surprise, comes alive and waves down at her beckoning her to come up and play.  The star then takes Poppy on a magical flight that she will never forget.

After creating a full storyboard and narrative behind the video, we teamed up with top illustrator James Taylor who created all of the drawings, which we then took and animated in After Effects, finally putting together the final edit in Premiere Pro.

 

If you have little ones – why not show them this magical version of Twinkle Twinkle Little Star before bedtime tonight?

 

 

If you are looking for your own animation for your brand please do get in touch.

 

Concern Universal’s Water is Life Campaign enlists the help of Curly Productions

Concern 2Curly Productions has completed work on an “about us” video for global charity Concern Universal – an international development organisation tackling poverty from the grassroots.

The film was developed as part of Concern Universal’s Water is Life fundraising campaign as a way to introduce who Concern Universal are and what they do.  The film was premiered at a House of Lords reception as part of the Water is Life launch, which was fronted by Olympic Rower Katherine Grainger.

The Water is Life public campaign officially launched on 21st October and the video is featured on both the Concern Universal homepage and the Water is Life campaign page.  It will help encourage people to donate to help raise enough money to replace Concern Universal’s old, inefficient drilling rig to bring safe, clean water to over 25,000 people every year in Malawi.  Since Concern Universal started work in Malawi, they have drilled 3000 new boreholes and brought clean, safe drinking water to over 750,000 people.

Christian Hughes, Managing Director of Curly Productions says:

“The main challenge for us, was to condense the huge breadth of charitable work that Concern Universal do around the world into a 2 minute ‘about us’ video.  We were able to take their messages and strip everything back to its simplest form to highlight what is different about Concern Universal – namely that they tackle poverty from a grassroots level.  The work that Concern Universal do every day is truly inspiring, and it was an honor to work with them to promote their cause.”

Curly Productions worked with Concern Universal to create the concept and script, film the footage in Malawi, create the graphics and produce the final edit.

Alexandra Sherry, PR and Communications Co-ordinator at Concern Universal said:

“When the film was shared with the whole organisation, it was a rare moment when every single department was impressed!  The Programmes team liked the way our work was represented, the Fundraising and Communications teams were happy to have such easy messages to explain our complex approach, and everyone else was emotional about seeing our work communicated in such an inspirational way.

Curly Productions managed to refine our complicated messages and communicate our expansive work in just two minutes.  The beautiful footage shot on location was used to great effect, with fantastic editing and sympathetic, relevant animation.  The film has helped us develop how we market ourselves and the messages we use.

Concern Universal is so proud of its new film and can’t wait to share it with everyone.”

You can view the video here

Curly Productions is a corporate video production company based in Liverpool.