Author Archive

Curly helps create a bit of magic

Curly Productions recently worked with all round amazing new startup Toddler Fun Learning to create a visually stunning version of Twinkle Twinkle Little Star.

Twinkle Twinkle Little Star

We were determined not to create your average, run of the mill version of this classic children’s lullaby so came up with a sweet story and two fully realised characters.  The story revolves around a little girl called Poppy who can’t get to sleep one night and spends the evening gazing up at a beautiful, bright star in the night.  The star, to Poppy’s surprise, comes alive and waves down at her beckoning her to come up and play.  The star then takes Poppy on a magical flight that she will never forget.

After creating a full storyboard and narrative behind the video, we teamed up with top illustrator James Taylor who created all of the drawings, which we then took and animated in After Effects, finally putting together the final edit in Premiere Pro.

 

If you have little ones – why not show them this magical version of Twinkle Twinkle Little Star before bedtime tonight?

 

 

If you are looking for your own animation for your brand please do get in touch.

 

What are Explainer Videos?

An explainer video, is very simply, a video which explains to your audience about your product, service or any subject of your choice in an easily digestible form.

We’ve all tried to explain things to a friend and struggled to conceptualise exactly what that thing is, whilst your friend stares at you dumbfounded.  Well, think about this on a much larger scale – as a business, how do you explain a complex product or service offering to a potentially huge audience online?

The answer is explainer videos.  The most popular explainer videos are those that are able to break down even the most complex of topics into a simplified script that uses clear and concise language and avoids jargon.  This script is then usually turned into short, animated video with the main aim of helping the audience understand that subject.  Think of an explainer video as the animated version of an infographic.

OUR_WORK_WITH_UNITIED_UTILITIES_IN_VIDEO

A good explainer video will help you bridge the gap between your product and the end user – making you instantly more approachable and straight talking.  If a customer is confused by your product or service, they’ll go elsewhere.

We recently created an explainer video for successful Liverpool based digital agency Mando Group, about their ongoing working relationship with United Utilities.  Mando Group wanted to convey to the audience their 5 year history with United Utilities, how they have helped them, and the technology they have implemented.  We were able to take their brief, and strip it down into its simplest terms into a storyboard so that the viewer wouldn’t be baffled by complex tech jargon.  We then created designs that were easy on the eye, and helped to convey the messages in the script.  Finally the animation was assembled and edited to music.

You can watch the completed explainer video here:

We also produced an explainer video for property maintenance company Pulse.

If you’d like to talk to us about your explainer video then please contact us.

 

Adobe Creative Cloud – A new way for creative industries to work (and pay!)

Creative-Cloud-Adobe1No matter what your job, if you are in the creative industry, you’ll almost certainly have used one piece of Adobe’s powerful Creative Suite.  For us in the production industry, Adobe Premiere Pro, After Effects, Illustrator, Photoshop and Encore have been invaluable tools.  They are the amazing products that help turn our wildest ideas into reality, and help us craft awesome videos for our clients.

It used to be that we would invest heavily in the software up front, purchasing each new version as they came out and then receiving the big box containing all of the different discs to install the software on our systems.

However, in May 2012, Adobe announced a new way of using and paying for their software called Creative Cloud.  It has moved from an outright software purchase model to a subscription based model, where consumers can pay a monthly subscription fee to access Adobe’s entire suite of apps.

adobe-creative-cloudIn many parts of the creative sector there has been an outcry at this new service.  Over 5,000 of Adobe’s customers signed a petition at change.org calling on the company to carry on selling the packaged software.

We are finding it gives us greater flexibility when bringing on new members of staff or working collaborating with other editors and creatives.  As part of the package you have access to 20GB of creative cloud space to store your files, and where we only used to have our core suite of apps for video, we can now use any Adobe app of our choosing.  It is actually improving our workflow and we are always up to date with the very latest versions of the software.  We can’t wait until they release Adobe Anywhere, which will allow us to work directly with creatives all over the world on shared projects, in the same edit suite.

Adobe is obviously keen on the subscription model as it will provide regular recurring revenue instead of more infrequent sales when customers upgrade their software.  It is also seen as part of a broader trend towards cloud-based subscription software.  Microsoft have started the shift to cloud based software too, with the release of Office 365.

In the meantime, we’re keen to see where this new era of creative tools takes us, and more than ever, it means we can continually stay ahead of the competition with the latest and greatest tools to put together the most memorable online video content.

Curly Productions are a Video Production company based in Liverpool, specialising in online and corporate video production.