Archive for February 7th, 2013

Becoming a teen with Lil-lets

lil-lets1Curly Productions has just completed a series of viral films for Lil-Lets helping the brand engage with a younger audience as well as extend their schools programme. Broadcast on their YouTube channel, the videos are part of Lil-Lets Becoming a Teen site, catering for young women who have questions and queries about growing up.

Working with Lil-Lets London PR firm, Shine Communications, Curly was commissioned to produce six short films featuring celebrities including Olympic gymnast Beth Tweddle, TOWIE siblings Sam and Billie Faiers and X Factor grad Amelia Lily. The celebs were interviewed by two teenagers on topics including Body Changes and Relationships. So far, the videos have had over 45,000 views in their first two weeks online.

Curly Productions also made a 20 minute film featuring Lil-Lets in-house Agony Aunt, Ask Vicki to send to schools as part of their personal and social education curriculum. A thousand DVDs have already been sent to schools across the UK.

lil-lets4The firm’s production team worked with Shine and Lil-Lets throughout the briefing and strategy process for the videos. Working on script development and editing, Curly also helped find a suitable location for the shoot, as well as advising on the actors to use as part of the celebrity films.

For the shoot itself 2 x Canon C300 and 1 x Canon 5D cameras used with full lighting rig, track and dolly on purpose built sets. The edits were performed on top end iMacs at Curly’s Liverpool based edit suite.

Christian Hughes, MD of Curly Productions says.

“We’ve built a long relationship with Shine and their clients because we understand how to get to the heart of a brand. These two different briefs had to have two specific perspectives, even though they were both targeted at teens. For the education film in particular we had to work within the framework of the national curriculum and the strict ethos and responsibility Lil-Lets feels when talking directly to teenagers.”

lil-lets3Mary Young, Head of Marketing at Lil-lets says:

“Lil-Lets are delighted with the results so far.  The content was turned around within a short space of time and was seamlessly managed by Curly Productions.  As well as delivering the production element to such a high standard, the team were quick to understand the brand and create a communication style that reflected the importance and sensitivity of the subject.  Curly Productions are a pleasure to work with.”

 

Visit http://www.lil-lets.co.uk/becomingateen to view the videos.

Curly Productions are a Video Production company based in Liverpool, specialising in online and corporate video production.