Archive for February 2nd, 2013

The Video Production Process

Here at Curly, we like to make things easy for our clients.  That’s why we’ll guide you easily through the production process – an essential part of making an online or corporate video.  Following this process ensures that we can prepare properly for each subsequent stage, resulting in a video that not only looks great, but one that your target audience remember and want to share.

Pre-Production – The bit where we listen, research, imagine and prepare.

Pre-Production

We do something very simple here, we listen – we don’t tell you what you want. We first arrange an initial requirements gathering meeting with you either here, or at your offices where we would chat about your requirements and your audience in more detail so that we can create a video that exactly matches what you have in your head, along with gearing it to your specific audiences.  This listening stage is really important as it means your video will always be on brand and fulfil your requirements which means your customers love you even more!

We then go away and come up with a narrative outline, along with the key messages that we need to get across in each video. It is really these key messages that we want the audience to take away.  We’ll also be working hard to create a concept that is memorable and encourages your audience to share.

At this stage we will also do the shoot organisation: booking the crew, the equipment, organising logistics, getting relevant permissions from filming locations and contacting any participants.  Laura, one of our producers is highly skilled in preparing even the most nervous of interview participants and can be on hand to provide them with some media training before the cameras start rolling.

Production – The shooting phase.

Video Production Company LiverpoolAll of our camera operators are TV camera operators, highly skilled with excellent people skills. Ben, for example, is also the main cameraman on Come Dine With Me, so is used to filming well lit and beautifully composed footage.

Depending on the requirements, we will either be providing a 3 man crew or larger to film your project.  This usually consists of a camera operator, sound recordist and director.  Other roles might be a camera assistant, autocue operator, focus puller, director of photography or even aerial cinematographer.  We have access to a huge network of talented production staff, so whatever you need we can source it.  We’ll adapt to fit your requirements.

Here at Curly, we always keep up with the latest technologies and we can recommend the latest cameras and technologies to shoot on according to your budget.  We have been filming on the Canon C300 a lot lately – a new cinema camera that gives a beautiful high quality filmic look. Please take a look at a How To video we did for Karcher that was shot on the C300 or Lil-lets lets talk.  The shoot would either take place on location, or in a studio, depending on the requirements.

All of our crew members are super friendly, so not only will you love working with them, anyone that isn’t used to being in front of the camera will also feel completely at ease.

Post-Production – The Edit.

Post ProductionWe are used to turning around edits very quickly for clients, sometimes in 24 hours for simple edits.

The first stage would be collating all of the footage, ingesting it into our edit suites, and assembling it according to the narrative/script that was established in the pre-production phase. Good preparation in the Pre-Production phase will always save time here.

This is the point where music is sourced and purchased. We would usually recommend using royalty free, stock music which over the years has become a very good, viable alternative to copyrighted music, whilst being a lot more budget friendly.

The footage is edited together and graded (a colorization process that makes it look the best it possibly could). We are also able to create incredible motion graphics if it is required meaning your video will stand out and be admired.  We are also able to put together a memorable end screen using your brand guidelines with your required call to action.

We have an online, password protected screening room that is personalised to you. When the first version of your edit is completed, it will get uploaded to this screening room for you to watch securely from the comfort of your laptop, iPad or iPhone. We always see the edit as a collaborative process between the client and us, therefore in the screening room, you can make suggested changes right there and we get the feedback instantly. We will make these changes and resubmit to you.  We always strive to make things as easy as possible for you and take the stress away from you.

We are also experts in video marketing. We know social media and are able to advise on the best ways to direct the most people to your videos, including the use of YouTube annotations and keywords.

Once your video has been signed off, we can then deliver it in a huge variety of formats and mediums.

 

If you have a project in mind and would like to discuss it, please do contact us.

Curly Productions are a Liverpool based video production company specialising in producing online videos and corporate videos.

 

 

How to optimise your content for a corporate video

Here at Curly Productions, we love coming up with new ideas, scripts and storyboards for our clients, but often a client approaches us simply looking for our Production and Post-Production skills.  The client might have an idea in their head of what they want, and what they want to get across but research suggests that the average user attention span is 60 seconds.  So how do you prepare your script/concept ready for filming and editing?

Filming with 5D

1) Research and find several online videos that you like for inspiration.

2) Less is more.  Condense your content and pair it down to your absolute key messages.  Try bullet pointing.  The video is there to grab your viewers attention, get them interested in your brand – an in a nutshell approach.  If they want to know more, they can read further on your website.

3) Tell a story.  There needs to be a clear beginning, middle and an end.

4) If you are using graphics, try and replace text with symbols and animation to spice things up a bit.

5) Drop off rates can be quite high, so make sure you put your most important messages at the beginning, and try to start with a bang.

6) Try storyboarding.  You might not be Rolf Harris, but anyone can draw something that clarifies their point.  Not only that, but it will help you get your head around the narrative.

At Curly Productions, we always put your audience first and target your video specifically for them.  If you have an idea that you’d love to develop, please get in touch.